How do I create market size estimates?

Once you've conceptualized your business model, it's important to test if it will be profitable. You can test this in the Strategyzer App with the estimate function. To get started, watch this brief video:



Once you've decided your business model is ready for estimates, find Estimate on the side bar of your canvas, as seen here:


Next, select a customer segment post-it and enter your market size estimate before hitting the Submit button.

Once you've saved your estimate, a blue bubble will appear on the top right corner of your selected post-it. The size of the bubble will be proportionally larger or smaller based on your actual numerical input.

Note: You must hit Submit to save your estimate. To erase your estimate, change the number to 0 and hit submit. This will remove the blue bubble from the post-it.

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